Sydney Stephenson
© Sydney

Luxottica

Client Work

— Target Optical

- Motion Designer


— ROLE

- Motion Graphics

- Animation


— DATE

11.19.2020

An informative video was created to communicate the partnership between Luxottica and Target Optical through the narrative of Dr. Tommy Elton and Elton Eye Care. The video was approached with a minimalist, clean design that fit with the Luxottica brand.


Responsibilities involved the smooth animation of graphics to maintain consistency with Luxottica’s brand and previous videos. The integration of pre-shot footage into the branded videos was executed to convey a deliberate and cohesive message, effectively informing the audience about the collaboration between Dr. Elton, Luxottica, and Target Optical.

— Choose Your Own Adventure

- Motion Designer


— ROLE

- Motion Graphics

- Animation


— DATE

07.14.2020

The project involved the use of a clean and minimalist design approach, combined with smooth animation techniques, to produce an informative video for Luxottica aimed at newly graduated Optometrists. The main purpose of this video was to provide these new professionals with insights into their career options and help them determine the best path for their future.


The responsibilities in this project included creating polished and visually appealing graphics, ensuring smooth transitions between different parts of the video, timing the animations to match the audio, conducting editing work, and incorporating background music. It was crucial to maintain the established brand standards to ensure a consistent and unified visual style that aligned with Luxottica’s previous animations.

— EyeFWD: Leadership Skills

– Motion Designer


— ROLE

- Motion Graphics

- Animation


— DATE

06.23.2020

This animation was developed to encourage Luxottica's audience to reflect on leadership qualities and identify their leadership style. Its purpose was to provide information and guidance on effective leadership practices and mindsets. The animation utilized clean and minimalist graphics in alignment with the brand's previous videos for a cohesive look.


The responsibilities in this project included creating polished and visually appealing graphics, ensuring smooth transitions between different parts of the video, timing the animations to match the audio, conducting editing work, and incorporating background music. It was crucial to maintain the established brand standards to ensure a consistent and unified visual style that aligned with Luxottica's previous animations.