Northern Kentucky University: Online MBA Journey

Masters Degree Course Work

Target Persona

- MBA Student

- Graphic Designer


Role

- Asset Creation

- Design Layout

- Persona Creation

- Type Layout


Date

05.30.2024

Created a target persona for the first MBA class, Marketing in an Organization. This persona was developed as part of one of the initial assignments, which required creating a target persona for your current or previous employer. The design layout was based on information from the class readings and lessons on creating a meaningful and useful persona for a company. The target audience was inspired by previous clients from past work experience.


The graphical assets, color palette, and persona story were inspired by past work experience at Broadview Motion Design. The model image was created using an AI image generator.

TikTok Advertisement

- MBA Student

- Motion Designer


Role

- Asset Creation

- Mockup Creation

- Motion Graphics

- Kinetic Type


Date

06.19.2024

Created a TikTok advertisement post mockup as part of the final assignment for Marketing in an Organization. This TikTok post showcased how NKU Haile College of Business MBA Program could utilize the platform to reach more demographics and spread their message about the program.


The TikTok post demonstrates excitement for NKU’s MBA Program through a fun, creative trendy and unique short-form video. The branded video allows NKU to relay a lot of information in a short amount of time, while also engaging viewers in an upbeat way that fits with social trends and attention spans. In this video NKU’S brand is pushed to new heights to increase brand awareness.


The visuals of the TikTok post adhere to the brand guidelines set by NKU, including the color palette, typography, logo usage, and graphic elements. The account elements of this ad correlate back to NKU Haile College of Business by using its logo as the profile picture and the college's acronym as the account handle or profile name. The graphic movement of this ad embodies energy and excitement for NKU’s story, featuring color-changing graphics, quick cuts, kinetic type, upbeat music, and concluding with the Haile College of Business logo to reinforce the brand.

Instagram Advertisement

- MBA Student

- Graphic Designer


Role

- Asset Creation

- Design Layout

- Mockup Creation

- Type Layout



Date

06.19.2024

Created an Instagram Carousel Photo Advertisement post mockup as part of the final assignment for Marketing in an Organization. This Instagram post showcased how NKU Haile College of Business MBA Program could utilize the platform to reach more demographics and tell their story.


The Instagram post is a form of image advertising that showcases strong visual graphics representing the MBA Program, its brand, and its message. This post provides viewers with an insight into what NKU looks like, the experience of attending school there, and the overall brand feel. The Instagram embodies sincerity and competence for the brand. The images used are friendly and original. The tone of voice for the copy and the keywords highlighted by the typography convey the post’s competence and the information it provides to the viewer. The "learn more" button supports the brand by being clickable and directing viewers to additional information, while maintaining a non-demanding tone, color, and placement on the post.


The Instagram post's visuals adhere to NKU's brand guidelines while also taking inspiration from them in photographic treatment. A photo carousel was created to convey the story of the NKU Haile College of Business MBA Program to the viewer.

— Billboard Advertisement

- MBA Student

- Graphic Designer


— Role

- Asset Creation

- Design Layout

- Type Layout


— DATE

06.19.2024

Created billboard advertisement mockups as part of the final assignment for Marketing in an Organization. These billboards showcased how NKU Haile College of Business MBA Program could utilize the traditional advertising platform to reach more people and relay their message.


The billboard demonstrates competence by using confident and successful key wording in the copy and by featuring an image of an “MBA Student” who looks successful, reliable, and hardworking.


The billboard advertisements leverage cognitive advertising, which aims to increase brand awareness. The ads make viewers aware of NKU and what it has to offer through the brand elements used, such as the color palette, typography, logo usage, and visual graphics.


The overall visuals adhere to NKU’s established brand guidelines, including color palette, typography, logo usage, and geometric graphic assets. Embracing the NKU brand enhances awareness of NKU and its offerings, allowing the copy to focus more specifically on the available opportunities. The visual geometric graphics surrounding our model help draw the eye first to our “MBA Student,” which is placed using the Rule of Thirds, and then dispersed outward to the message beside it. The copy on the first billboard draws inspiration from the new slogan, "Empower Your Future. Acquire Endless Opportunities. Obtain a Permanent Asset," simplifying it to key words that still convey the core message. The second billboard features a call to action using part of the new slogan, "Empower Your Future," followed by an action statement encouraging viewers to consider obtaining their MBA at NKU. As the eye follows the text, it concludes with NKU, reinforcing brand awareness and identifying the company behind the ad.


Radio Advertisement

- MBA Student

- Motion Designer


Role

- Asset Creation

- Motion Graphics

- Script Creation


Date

06.19.2024

Created a radio campaign advertisement as part of the final assignment for Marketing in an Organization. This radio ad showcased how NKU Haile College of Business MBA Program could utilize the traditional advertising platform to reach more people and relay their message.


The radio ad employs a cognitive one-sided advertising design approach. It straightforwardly informs the public about what NKU offers for those looking to get their MBA. The ad stimulates listeners to consider how NKU could be their solution by answering the questions it poses positively.


A motion graphic was created to provide a visual for the final assignment along to be paired with the radio show script that was created. The motion graphic created utilizes NKU'S logo, color palette, and textured background image. The sound wave design created syncs with the radio voice over and the background music provides a radio show like ambiance.