Created billboard advertisement mockups as part of the final assignment for Marketing in an Organization. These billboards showcased how NKU Haile College of Business MBA Program could utilize the traditional advertising platform to reach more people and relay their message.
The billboard demonstrates competence by using confident and successful key wording in the copy and by featuring an image of an “MBA Student” who looks successful, reliable, and hardworking.
The billboard advertisements leverage cognitive advertising, which aims to increase brand awareness. The ads make viewers aware of NKU and what it has to offer through the brand elements used, such as the color palette, typography, logo usage, and visual graphics.
The overall visuals adhere to NKU’s established brand guidelines, including color palette, typography, logo usage, and geometric graphic assets. Embracing the NKU brand enhances awareness of NKU and its offerings, allowing the copy to focus more specifically on the available opportunities. The visual geometric graphics surrounding our model help draw the eye first to our “MBA Student,” which is placed using the Rule of Thirds, and then dispersed outward to the message beside it. The copy on the first billboard draws inspiration from the new slogan, "Empower Your Future. Acquire Endless Opportunities. Obtain a Permanent Asset," simplifying it to key words that still convey the core message. The second billboard features a call to action using part of the new slogan, "Empower Your Future," followed by an action statement encouraging viewers to consider obtaining their MBA at NKU. As the eye follows the text, it concludes with NKU, reinforcing brand awareness and identifying the company behind the ad.