Sydney Stephenson
© Sydney

Tide

Client Work

— Tide Rescue Laundry Stain Remover

- Motion Designer


— ROLE

- Motion Graphics

- Video Editing

- Video Assistant


— DATE

03.28.2022

Crafted an advertisement showcasing the latest Tide Rescue Laundry Stain Remover through a dynamic video merging motion graphics, video footage, and green screen techniques. Seamlessly edited and styled to highlight the product’s efficacy while maintaining the essence of the Tide brand.


Contributed to the setup and dismantling of a replicated laundry room set, supporting talent, the creative director, and Tide representatives on set. In post-production, collaborated with a team to ensure smooth transitions, precise color grading, strategic shot sequencing, intricate motion graphics, synchronized timing with voice-over, and meticulous music editing, all in alignment with the distinctive Tide brand.

— Tide: The Engineering

– Motion Designer


— ROLE

- Motion Graphics

- Video Editing

- Video Assistant


— DATE

11.02.2021

Crafted a captivating visual advertisement unveiling the effectiveness of the Tide Washing Machine Cleaner. Presented strategically placed compositions revealing the inner workings of washing machines, followed by a shift to what customers overlook—the real focus of the Tide Washing Machine Cleaner.


Tasks encompassed on-set assistance during filming, as well as the setup and dismantling of the scene. In post-production, responsibilities involved editing footage to narrate the story effectively, color grading, crafting seamless transitions, integrating pre-animated sequences, synchronizing with voice-over, music editing, animating the closing logo and product placement. Collaborated with the creative director while ensuring alignment with the Tide Brand.

— Tide: The Grey

- Motion Designer


— ROLE

- Motion Graphics

- Video Editing

- Video Assistant


— DATE

11.02.2021

Developed an engaging visual advertisement showcasing the effectiveness of the Tide Washing Machine Cleaner. Utilized deliberately positioned compositions to reveal the accumulation of dirt and grime within a washing machine, emphasizing the precise focus of the Tide Washing Machine Cleaner.


Tasks encompassed on-set assistance during filming, as well as the setup and dismantling of the scene. In post-production, responsibilities involved editing footage to narrate the story effectively, color grading, crafting seamless transitions, integrating pre-animated sequences, synchronizing with voice-over, music editing, animating the closing logo and product placement. Collaborated with the creative director while ensuring alignment with the Tide Brand.

— Tide Washing Machine Cleaner

- Motion Designer


— ROLE

- Motion Graphic

- Video Editing

- Video Assistant


— DATE

03.12.2020

Produced an advertisement spotlighting the Tide Washing Machine Cleaner through a vibrant video that blends motion graphics and video footage seamlessly. The editing and styling emphasized the product’s effectiveness while staying true to the core of the Tide brand.


Engaged in the setup and breakdown of the set, offering support to the talent, creative director, and Tide representatives. In post-production, focused on crafting seamless transitions, precise color grading, strategic shot sequencing, detailed motion graphics, synchronized timing with voice-over, and careful music editing, all in perfect alignment with the unique Tide brand.